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Review the following questions to help determine what types of products or services will best tell your story…

1. What is the ultimate goal of your organization?

2. What product, service or cause do you want to enhance?

3. Who is your target audience? Who do you want it to be?

4. What types of public relations and publicity do you now use or have used in the past?

  • Newspaper/news broadcast/trade articles
  • Brochures, publications or mailings about your product, service, cause
  • Website
  • Advertising
  • Public presentations, demonstrations, displays
  • Other
  • 5. How was it done, internally or contracted out?

    6. Is anyone in your organization a member of a service, business or cause organization?

    7. Does your organization provide services, goods or charitable work to the community?

    8. What is your budget or financial limitations for public relations and marketing?

    9. Are you looking for a one-time or long-term product or service?

    10. What image does your organization currently project?

    11. What have you done to convey that image? (logo, name, overall mission, vision, etc.)

    12.  Is it time for a change?

    If you’re ready for the next step in publicizing your business or organization, give us a call!


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